That's exactly what I was thinking.lookdown wrote:^ They can only cash out on athletes like skateboarders, bmxers, surfers, and snowboarders?
Nike is a giant already covering pretty every sport there is (or maybe not), but they cannot challenge Nike's marketing.
I know it's all business and growth is an integral part of business. I just cannot imagine what Vans hopes to do with this line. Like Jesse and lookdown touched on...you can't step up to a giant like Nike and challenge them in THEIR realm. It's just too late in the game. If brands in the same athletic arena like Reebok and Adidas can't do it, how can a "action sports" brand like Vans expect to?